Professional Secrets and Hamonoya ApS enter into partnership for Scandinavian market

July 2018

The “foodie brand” Professional Secrets and the distributor Hamonoya, with more than 1 500 sales points in Scandinavia, have entered into a partnership on sales, distribution and brand building in Denmark, Sweden and Norway. Presently Professional Secrets products are found in more than 300 stores throughout the Nordic countries.

Hamonoya will have the exclusive right to the brand Professional Secrets in Denmark and Norway and the parties will cooperate on the Swedish market.

“The reason that we want to work with Professional Secrets is the clear targeting on the growing consumer group, the Foodie, the extensive content base of cooking knowledge and the unique products with booklets”, says Eva Hald, owner of Hamonoya ApS.

“Hamonoya and Professional Secrets share a belief in the value of building brands through storytelling. We are deeply impressed by Hamonoya and their skills in go to market strategy. We believe this partnership will further increase the success and growth of the Professional Secrets brand and sales growth for Hamonoya”, says Niklas Wakeus, foodie and founder of Professional Secrets.

Both parties look forward to a long and fruitful partnership between the companies.

For more information, please contact:

Eva Hald, CEO Hamonoya ApS                          
Mobile: +45 30 60 45 26                                  
[email protected]                                         

Niklas Wakeus, Founder Professional Secrets
Mobile: +46 70 348 63 37
[email protected]

About Professional Secrets

Professional Secrets has built what is probably Europe’s largest “how to” cooking database. In collaboration with outstanding chefs, Professional Secrets produces professional quality kitchen tools and makes tips and knowledge from the professional kitchen available for everyone with a passion for cooking – hoping to inspire more home cooks to create great food made from scratch.

About Hamonoya ApS

Hamonoya was established 2003 as a distributor, selling kitchen products, home accessories and products for personal hygiene of high quality in more that 1 500 stores throughout Denmark, Norway and Sweden.

Functionality, quality and design is important to us, and we are picky, choosing suppliers and products from the whole world. We only buy products we would like to have in our homes ourselves.

Our product portfolio today consists of a wide range of products from 15 brands from Europe, USA and Asia that we think give joy and make a difference in our customers daily life.

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