We are becoming a nation of foodies

Category: Trends, insights | Skrivet: Nov 03, 2014

Brits have long suffered accusations about the quality of the food they serve up. Well that’s all changing apparently with new research showing Britain is becoming a nation of foodies, with a deep love of great food and a desire to eat healthily!

That's the conclusion of a recent study by food retailing giant Waitrose, which reveals shoppers are choosing to support local traders, with 8 out of 10 shoppers travelling less than a mile to their nearest shop, and 6 out of 10 of these doing so on foot. The study also shows that while weekdays remain all about 'convenience', a fifth of all households are cooking for their friends and families at weekends with a lean towards cooking from scratch.

Discover more about how Britons are bucking their reputation at waitrose.com

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