Bye, bye burger

Category: Trends, insights | Skrivet: Aug 18, 2014

From a foodie point of view it seems that an army of devoted small scale entrepreneurs (many of them on wheels...) as well as high profile chefs in star-studded restaurants are all putting everything they've got into creating the ultimate hamburger. But interest in the world's largest hamburger chains is waning, not least back where this humble meal in a bun once came from, the USA.

Within as little as one year a hamburger will no longer be the USA's obvious number one fast food choice, this according to a study carried out by Janney Capital Market and recently published in the Huffington Post. Today McDonald´s, Wendy´s and Burger King are three of the largest fast food chains, but out of them McDonald's seems to be the only one that is holding ground. The cause, it is said, is a growing awareness among Americans that makes them drive that extra mile for fast food experiences with more quality.

Hopefully, this is one of those trends that we will see over here soon...


To make a spectacular hamburger it's a good idea to start here.

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